Narrow down Matomo reports with segments
Choose a group of visits for your Matomo reports. Understand which data is included and return to the view of all visits afterwards.
Content checked on 08.11.2026
At a glance
A segment selects visits using defined conditions. If a page matches a condition, other pages from the same visit can also appear in the report. In speo, you use available segments; Rocketsky configures new conditions with you.
In this article
You want to know which content is used on smartphones. A suitable segment narrows the reports to that group of visits. The group remains selected when you move between Matomo reports until you change the selection.
Choose an available segment
- Open the full Matomo interface from your speo account. Choose the website and date range.
- Open the segment selector at the top. Without a restricted group it shows All visits. Choose a segment available for this website whose condition you understand.
- Check the displayed segment name and open the report you need. To compare it, note the values, then select All visits again with the same website and date range.
The selection in Matomo does not carry over to the compact reports in your speo customer portal. It changes the group studied in Matomo, not the tracking on your website or your plan’s usage count.
Understand the condition before comparing
A name such as “Mobile” may not be precise enough: does it cover only smartphones or tablets too? Keep the actual condition with your results. When several criteria are combined, AND narrows the group; OR includes visits meeting at least one of the connected conditions.
A clear example is “Smartphone and a view of the apprenticeship page”. It selects visits on a smartphone that included that page. Use this selection only when it has been configured with those conditions.
Why other pages appear in the report
A segment based on a page selects the visit containing it. If someone views the apprenticeship page and then opens the contact form, the contact page can appear in that segment’s page report. It does not have to meet the page condition itself.
The search or filter within a report table does a different job: it limits the rows displayed. You can use it to find a particular URL. It does not create a new group of visits for the other reports.
Compare what the figures mean, not just their size. A smartphone segment may have a different mix of entry pages from the overall view. A different rate alone does not prove a cause associated with the device.
Have a useful segment configured
If the selection you need is missing, describe the group to Rocketsky. Include the website and the date range you want to investigate. For example: “Smartphone visits that included the apprenticeship page”. Rocketsky checks the available criteria and configures the selection with you.
If a segment has no values
Check the selected website and date range. The condition may genuinely match no visits in that period. A newly configured segment may also be waiting for its data to be processed. Use the aggregated reports for this check.
Existing standard reports and segment reports that can be calculated later are different things. If the necessary raw data has been deleted, a new group cannot be analysed retrospectively for any date you choose. Rocketsky can check which periods are available for the particular selection.
Return to all visits and share the result
Select All visits at the top to restore the overall view. Check this selection too if a later report shows unexpectedly little data.
When you export a report for your team, include the segment name and its exact condition in the document. Add the website and date range. This makes it possible to reproduce the same selection for a later comparison.