Setup
Add the speo tracking opt-out to WordPress
Add the WordPress opt-out with speo Connect. Place the shortcode on your privacy page and check that the browser choice survives a reload.
speo guides
Matomo guides
These Matomo guides help you set up website analytics, check tracking and understand reports. The official Matomo documentation explains the software in detail.
AI traffic
AI tracking in Matomo: referrals and chatbot requests
AI tracking in Matomo recognises visits from AI recommendations. Direct chatbot content requests need a separate server-side integration.
AI traffic
AI traffic in Matomo: sources, landing pages and goals
AI traffic in Matomo shows visits from AI assistants. Compare sources and goals, and review direct chatbot content requests separately.
Reports
Analyse downloads and outbound link clicks
Analyse downloads in Matomo and clicks on external links. Find each URL, compare clicks with unique clicks and check what the figures represent.
Reports
Analyse your website’s internal searches
Analyse site search in Matomo. Find common terms, investigate searches with no results and check the content opened after an internal search.
Setup
Check Matomo tracking when visits are missing
Check Matomo tracking when visits are missing. Review the website status, test a page view, inspect browser requests and check the page report.
Campaigns
Create campaign links and read the results in Matomo
Create campaign links for newsletters, social posts and QR codes. Check their destinations and compare the recorded visits in Matomo.
Reports
Find slow pages in Matomo
Check page load time in Matomo. Find slow URLs, understand network, server and browser timings, then investigate the pages that need attention.
Setup
GA4 import into Matomo: plan your migration
A GA4 import brings historical Google Analytics reports into Matomo. Prepare it before installing your new tracking code.
Campaigns
Google Ads with Matomo: campaigns and conversions
Identify Google Ads campaigns in Matomo using tagged ad links. Compare the visits and completed goals associated with each campaign.
Reports
Interpret entry and exit pages
Check entry pages and exit pages in Matomo. Find where visits start and finish, compare specific URLs and interpret each page’s exit rate.
Setup
Manage team access in speo
Manage team access in speo. Choose the right role, invite people by email and check that access has been fully removed when someone leaves.