Reports
Analyse downloads and outbound link clicks
Find clicks on PDFs and external links in Matomo. Read the report for each URL and distinguish clicks from the visits involved.
speo guides
Reports
Read Matomo reports: understand visits, actions and bounces, create your own dashboards and investigate differences from GA4.
Reports
Analyse your website’s internal searches
Find the terms searched on your website. Check queries with no results and the content opened after an internal search.
Reports
Create reports
Export Matomo reports for Excel or download several analyses together in a PDF.
Reports
Create your own dashboard
Choose the Matomo reports you use most and arrange them on your personal dashboard.
Reports
Find slow pages in Matomo
Find unusual page-load times and understand the stages behind them. Give your website maintainer a specific issue to investigate.
Reports
Interpret entry and exit pages
Find the pages where visits start and end. Read the exit rate with the correct denominator and investigate specific URLs.
Reports
Narrow down Matomo reports with segments
Choose a group of visits for your Matomo reports. Understand which data is included and return to the view of all visits afterwards.
Reports
Raw data and reports: how long are they available?
Distinguish stored tracking data, calculated reports and your account’s permitted date range before comparing older figures.
Reports
Understand bounce rate and visit duration
A single page view can appear as a bounce with a visit duration of 0 seconds, even when someone has read the content. Learn how to interpret both metrics in Matomo.
Reports
Visits, actions and hits: what does speo count?
One visit can contain several actions. Learn what the numbers in Matomo measure and which tracking actions use your speo allowance.
Reports
Why Matomo and GA4 show different numbers
Matomo and GA4 group and process tracking data differently. Here is how to compare page views and investigate the cause of a difference.