Reports
Matomo dashboard: choose reports and arrange widgets
Build your Matomo dashboard around the reports you check regularly. Choose widgets and adjust their position and width to suit the data.
speo guides
Matomo guides
These Matomo guides help you set up website analytics, check tracking and understand reports. The official Matomo documentation explains the software in detail.
Reports
Matomo reports: export CSV, TSV and PDF
Export Matomo reports for Excel or combine several analyses in a PDF. Choose the format that suits how you want to use the data.
Campaigns
Matomo Tag Manager: set up Google Ads
Use Matomo Tag Manager to manage Matomo and Google Ads in one container. Configure tags, consent and conversion triggers before publishing.
Setup
Measure clicks with Matomo events
Use Matomo events to measure specific button clicks. Choose consistent labels, test individual triggers and read the results in the Events report.
Setup
Measure contact enquiries as goals in Matomo
Matomo goals measure successful contact form submissions. Choose the success signal, test its trigger and interpret the conversion rate correctly.
Reports
Narrow down Matomo reports with segments
Use Matomo segments to examine groups of visits. Check what each segment includes and return to all visits when your comparison is complete.
Reports
Raw data and reports: how long are they available?
Understand Matomo raw data and calculated reports. Check the history available in speo and which older analyses can still be produced.
Reports
Understand bounce rate and visit duration
Understand bounce rate and visit duration in Matomo. Learn why a visit can show 0 seconds and how to investigate a particular entry page.
Reports
Visits, actions and hits: what does speo count?
Visits, actions and hits measure different things. Understand the Matomo reports and find out which tracking requests use your speo allowance.
Reports
Why Matomo and GA4 show different numbers
Compare Matomo and GA4 for the same website. Check page views, session rules, consent and filters before drawing conclusions from a difference.